Remaking American Medicine™…Health Care for the 21st Century (RAM), a four-part, prime time PBS television series, was the cornerstone of a nationwide campaign designed to change the public’s perception of the American health care system.
Crosskeys Media® asked Devillier Communications, Inc. (Devillier) to undertake a
massive outreach effort that would help bring to the forefront of national discourse the imperative for
improving the quality of health care for all Americans. The ultimate goal was to motivate, inspire and connect individuals, organizations and institutions dedicated to this issue and to initiate a call to action to improve the quality of health care for all Americans.
Download the entire National Campaign Case Study.