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Success Stories


Perkins School for the Blind
Talking Book Library Makes the World Come Alive


No one can more persuasively describe blindness than a blind person. When Perkins School for the Blind announced its expanded Braille and Talking Book Library, they invited Mr. Henry Grunwald, former editor-in-chief of Time, Inc., and a victim of macular degeneration, to serve as a speaker for the event. During a media briefing, Grunwald and other blind spokespeople enlightened reporters about the Library's services. The results were stunning. An Associated Press story ran throughout New England. The Boston Globe, The Milford Daily News, The Worcester News Tribune and The Watertown Tab and Press all covered the event and Perkins Director Kevin Lessard was interviewed by ten radio stations. All told, the event created nearly two million media impressions.

Read the whole case study here.





"We had never held a media event at Perkins School for the Blind until the briefing for the Braille and Talking Book Library. This was perfect. We didn't dare dream we would have such a great outcome."

- Jan Spitz, director
Development & PR Dept.
Perkins School for the Blind

Case Studies

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