Journey To Planet Earth, produced by Emmy Award-winning filmmakers Marilyn and Hal Weiner, returned for its second season in the spring of 2003 with Academy Award winner, Matt Damon as the host and narrator.
Devillier Communications, Inc. (Devillier) was asked to develop a public relations campaign that would bring attention to the only primetime television series that focused on the most critical environmental political, economic and social issues of the 21st century. Our strategy included a national media relations effort that leveraged national news-breaking stories with an aggressive tune-in publicity effort. Devillier also supported 11 science partner museums that were creating special educational programs in conjunction with the series. The Agency efforts resulted in "Highlights" or "best bets" mentions, obtained in the major newspapers in each of the top ten markets.
Journey To Planet Earth was featured on nearly 220 television book covers, including the Atlanta Journal-Constitution, the Sunday Boston Herald and The Baltimore Sun. The series Web site was named one of the week's "coolest sites" by Yahooligans and it was also highlighted on AOL Research & Learn's "Planet Earth" Web page. The media relations campaign resulted in 783 articles in print publications with a total circulation of more than 74.5 million.