Devillier Communications

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Success Stories


Critical Condition/PBS

Critical Condition: How Good Is Your Health Care?


At the height of the 2000 elections, PBS aired Critical Condition, Pulitzer Prize-winning journalist Hedrick Smith's national three-hour special report on the state of the American health care system. From traditional media to the Internet and beyond, Devillier Communications implemented an aggressive, multi-media campaign intended to excite viewers about this revealing public affairs special and to increase awareness of a national poll on voter attitudes toward health care, developed in tandem with the broadcast. In addition, Devillier executed three special events -- in the span of a single week -- on opposite sides of the country to alert the media and health care community to the broadcast. The media campaign generated more than 77 million consumer impressions. Press coverage included The Los Angeles Times, The Associated Press, The Washington Post, USA TODAY, and



"I want to thank Devillier for the excellent staging of our health symposium at the National Press Club. The whole event went very smoothly and I'm grateful to Devillier for the excellent job."

- Hedrick Smith, execuitve producer and correspondent




Case Study

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