"It's REV-O-LU-TION-ARY...a new approach that is really unlocking the secret of how children learn."
-- Oprah Winfrey
All Kinds of Minds (AKOM), a non-profit Institute for the understanding of differences in learning, asked Devillier Communications to implement a comprehensive public relations strategy to produce public awareness about it's founder, Dr. Mel Levine, and raise support for the programs of the Institute. The Agency's long-term plan incorporated methods to generate not only awareness of the Institute and Dr. Levine, but to build an audience for the broadcast of Misunderstood Minds, a PBS special that aired in March, 2002 and featured the Institute and Dr. Levine. The Agency's efforts over four years has created such a media "stir" that Dr. Levine has been featured nationally on the Oprah Show, the Today Show, Weekend Today; in hundreds of local radio and TV interviews across the country; and in major magazines, daily newspapers, and trade or specialty publications.
Devillier generated well more than 133 million media impressions with a publicity value of more than $22 million.