Ms. Devillier, who established Devillier Communications, Inc. (DCI) in 1984, has more than 35 years of management experience in strategic marketing and communications. Ms. Devillier has supervised innovative and successful public relations campaigns for a diverse array of organizations including the National Science Foundation, The Robert Wood Johnson Foundation, The Smithsonian Institution, Perkins School for the Blind, The Independent Sector, the All Kinds of Minds Institute, National Geographic, Congressional Quarterly, Lockheed Martin, The Washington Post and the National Space & Aeronautics Administration, (NASA) among many others.
Under Ms. Devillier’s direction, DCI represented some of the most prestigious brands in the broadcast, film and cable industries including PBS, IMAX, HBO, Comcast and Discovery Communications, Inc. The Agency conducted national promotion campaigns for more than 500 PBS and Discovery Channel specials and series, working closely with major talent and award-winning filmmakers. (www.devillier.com.)
Ms. Devillier now serves as a strategic communications consultant. She is particularly skilled in the development of:
- Strategic and effective communication plans for private and public sector clients.
- Partnerships and alliances designed to strengthen national awareness campaigns by leveraging collective resources and relationships among key organizations.
- Cost-effective, innovative and successful marketing and media relations programs.
- Outreach opportunities with a particular focus on education, healthcare and science.
- Campaigns designed to support major fundraising initiatives
- Special events that effectively heighten a client’s profile with key target audiences. Ms. Devillier has designed and supervised national symposiums, anniversary celebrations, Capitol Hill events, film premieres, satellite press tours, national conferences, Web casts and prestigious awards ceremonies.
Ms. Devillier has been involved in the successful introduction of scores of products, programs and institutions. For example:
As Director of National Promotion at National Public Radio (1978-1983) Ms. Devillier helped launch the nationally acclaimed series Morning Edition, spearheaded the 10 th anniversary celebration of All Things Considered and launched the radio version of Star Wars. During her tenure, NPR received consistent, positive press coverage and its audience quadrupled in size.
In 1984, Tom Peters, best-selling author of In Search of Excellence, asked Ms. Devillier for assistance in spreading his message. For the next decade, Ms. Devillier supervised national campaigns for each of Tom Peters’ PBS specials, his succession of best-selling books and provided strategic marketing assistance to his organization -- the Tom Peters Group.
In 1985, Discovery Communications chose DCI as its public relations Agency-of-Record. For the next 12 years DCI was intimately involved in the creation of one of America’s most respected brands. On behalf of Discovery,
DCI conducted scores of promotion campaigns, film premieres and special events for a wide array of programs aired by the Discovery Channel and the Learning Channel.
In 1988, Arnold & Porter selected DCI to heighten the profile of one of Washington, D.C.’s most prestigious law firms. Based on the success of this effort, DCI subsequently undertook communications efforts on behalf of more than twenty national law firms including Steptoe & Johnson, Miller & Chevalier and Holland & Knight.
In 1996, DCI was selected by Lockheed Martin to develop Space Day, a campaign designed to encourage young people to become involved in science, math and technology through the inspiration of space. Ms. Devillier invited Senator John Glenn to serve as co-chair of Space Day and enlisted the support of 75 national organizations including the National Science Teachers Association, the National Science Foundation, the National Council of Teachers of Mathematics, the Smithsonian’s National Air and Space Museum and the National Aeronautics and Space Administration (NASA), among many others. This unique Space Day Partnership program successfully leveraged institutional resources and greatly expanded the scope of the national outreach effort.
Ms. Devillier also created and served as executive producer of Cyber Space Day, the first live Webcast devoted to math, science and technology Co-hosted by respected journalists Miles O’Brien of CNN, Carole Simpson of ABC and Joie Chen of CBS, Cyber Space Day encouraged students to interact with such space luminaries as Senator Glenn, Dr. Sally Ride, and Sir Arthur C. Clarke, among many others. Over the years, The Space Day press campaign generated more than one-half billion media impressions. Each year DCI also help coordinate Space Day educational celebrations throughout the United States and in every Canadian province.
In 2003 Ms. Devillier developed a strategic communications plan on behalf of the PBS series, Remaking American Medicine™…Health Care for the 21 st Century (RAM), underwritten by The Robert Wood Johnson Foundation® and the Amgen Foundation, The goal was to motivate, inspire and connect individuals and organizations concerned about improving the quality of health care for all Americans. Over a three-year period, DCI enlisted the support of 49 diverse organizations with more than 100 million members. National Partners represented health care providers, purchasers, consumers, quality experts, patient advocate groups, government and regulatory agencies and others committed to improving the quality of health care
Partners included AARP; the Agency for Healthcare Research and Quality; the American Hospital Association; the American Diabetes Association; the American Heart Association; the American Nurses Association; the CDC; Centers for Medicare & Medicaid Services, (CMS), an agency of the U.S. Department of Health and Human Services; the Henry J. Kaiser Family Foundation; the Institute for Family-Centered Care; Institute for Healthcare Improvement; National Business Coalition on Health; National Governors Association, the National Medical Association and the National Hispanic Medical Association, among many others
In collaboration with the Partners and PBS stations, DCI created 25 local RAM coalitions and conducted a successful national publicity campaign on behalf of the series. Ms. Devillier also conceived and managed the national symposium entitled “Champions of Change: A National Symposium on Improving Health Care,” which took place at the Washington, D.C. offices of the Henry J. Kaiser Family Foundation.
Ms. Devillier recently supervised national outreach and press campaigns on behalf of two unique PBS documentaries “Seeing in the Light” and “Absolute Zero,” which premiered on NOVA. Both programs were underwritten by the National Science Foundation. The Absolute Zero campaign enjoyed the support of 21 National Partners including the National Science Teachers Association, the American Institute of Physics, The Optical Society of America, The American Physical Society, the National Institute of Standards and the Department of Energy, among many others. Thanks to their promotional efforts, “Absolute Zero” became one of the highest rated NOVA programs in the last decade.
Prior to establishing DCI, Ms. Devillier was Director of Promotion and Public Affairs at National Public Radio; Director of National Promotion at WGBH-TV, the PBS flagship station in Boston; Director of Public Relations at Tracy Locke Advertising and Public Relations in Dallas, Texas and Director of Public Affairs at WMCA-Radio in New York City . Over the years, the Broadcast Promotion Association, the National Film and Television Association and PBS have honored her work.